Advertising

Working in cooperation with some of America’s top creative talent, Marttila Strategies has co-produced award-winning advertising for political candidates, ballot initiatives and public policy campaigns. Below is a representative sample of our work.

Cigarette Tax – 1992

In 1992, Marttila Strategies worked on a Massachusetts ballot initiative in favor of a dedicated sales tax on cigarettes, which funded the state’s highly-acclaimed anti-tobacco campaign.


Face the Facts – 2008

This advertisement was produced for the Democratic National Committee to emphasize bi-partisan criticism of the failing strategy in Iraq.


No on One – 2006

A 2006 statewide ballot question in Massachusetts would have expanded the sale of wine at convenience stores. The “No on One Committee” emphasized the impact this ballot initiative would have on public safety and used that theme in the television advertisements, which were critical to the successful opposition campaign.


No on One – 2006

The “No on One Committee” emphasized the impact this ballot initiative would have on public safety and used that theme in the television advertisements, which were critical to the successful opposition campaign. These advertisements were co-produced with Rasky Baerlein Strategic Communications.


Yes on One – 2010

In this series of advertisements for the “Yes on One Committee” pinpointed how the double taxation encouraged consumers to drive across state lines to purchase alcohol.


Referendum Finance – 1994

Marttila Strategies developed advertisements to oppose a 1994 referendum in Massachusetts that would have limited the rights of hospitals and universities to speak out on ballot initiatives.