Health Care

Marttila Strategies has extensive experience measuring American attitudes to a variety of health care issues—and brings a special expertise to understanding American values about health care. Most recently, our work has focused on how to increase public support for the Affordable Care Act.

National health care clients have included: IMS Health, PhRMA, The Schwartz Center for Compassionate Healthcare, The American College of Radiology, The American Cancer Society, The Harvard School of Public Health, The Robert Wood Johnson Foundation, and The Kaiser Family Foundation.

Between March 2009 and September 2011, the company conducted five in-depth national surveys measuring American reaction to the debate about health care reform and other health care topics. This analysis was supported by multiple focus groups in different regions in the country.

In 2007, the company provided strategic research for the coalition of organizations that helped launch the groundbreaking Massachusetts program to bring health insurance coverage to all citizens of the Commonwealth. Other Massachusetts health care clients have included: Steward Health Care, Celti Care Health Plan of Massachusetts, Prescription Advantage (the Massachusetts prescription program for seniors, which in many ways was a precursor for the national Medicare D program), Harvard Pilgrim Health Care (a leading HMO) and the Massachusetts Department of Public Health. In 1992, the company produced the award winning advertising for the original Massachusetts campaign to increase the tobacco tax, which funded Massachusetts’ highly regarded tobacco control campaign.

Marttila Strategies has developed clear views about how Americans think about the issue of health care: Most people—even the best educated—have a minimal understanding of the key policy details that have been part of the current debate about health care reform, and it is doubtful they ever will. They do, however, have very strong beliefs about their own health care, and what they hope/fear it will look like in the future. Therefore, when making the case for health care reform—it is essential that the public case for reform be anchored by values that are understandable to average Americans.


Results from an IMS Health Survey showed that over 42 percent of Americans believe the government is not doing enough to look out for the long term health and health care needs of Americans.

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